{"id":13719,"date":"2020-08-10T10:32:25","date_gmt":"2020-08-10T10:32:25","guid":{"rendered":"https:\/\/bengalnewstimes.com\/?p=13719"},"modified":"2020-08-10T10:32:25","modified_gmt":"2020-08-10T10:32:25","slug":"deepika-padukone-announced-as-the-brand-ambassador-for-ethnic-wear-brand-melange-bollywood-news","status":"publish","type":"post","link":"https:\/\/bengalnewstimes.com\/?p=13719","title":{"rendered":"Deepika Padukone announced as the brand ambassador for ethnic wear brand Melange : Bollywood News"},"content":{"rendered":"

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In addition to launching its new collection, Melange by Lifestyle, India\u2019s leading ethnic wear brand, announced actor and style icon \u2013 Deepika Padukone as its brand ambassador. This collaboration further strengthens the brand ethos of \u2018Rethink Ethnic\u2019 and epitomizes the versatile, eclectic style of modern Indian women.<\/p>\n

\"Deepika<\/p>\n

Comprising key trends, quintessential season favourites, and contemporary styles & silhouettes, the curated collection is an absolute delight for customers. The ever-popular \u2018florals\u2019 has been re-imagined in new silhouettes and prints. The \u2018Work from Home\u2019 collection featuring the Linen range brings together fashion and utility. Traditional paisley has been recreated into a contemporary version with an interesting mix of styles. Accents of gold prints, embellishments, and jewel tones come together to make every special occasion more elegant. Recrafting one of the oldest forms of art, the collection showcases Lucknowi Chikankari in a modern form with chic minimal embroideries and contemporary silhouettes.<\/p>\n

Speaking on the announcement and launch, Mr. Rishi Vasudev, Executive Director, Lifestyle International Pvt. Ltd. said, \u201cMelange by Lifestyle has always celebrated the style sensibilities of modern Indian women who are strong and self-made. Our brand ambassador Deepika Padukone captures this bold and individualistic style that Melange represents. Being one of the most recognized brands in India across marketplaces, Melange continues to push boundaries by \u2018rethinking\u2019 ethnic wear and all that it has to offer. I look forward to our customers being delighted by the new collection that brings forth some remarkable pieces, perfect for every occasion.\u201d<\/p>\n

Deepika Padukone, brand ambassador, Melange by Lifestyle said, \u201cMelange by Lifestyle has managed to beautifully capture the essence of the modern Indian woman. I am delighted to be announced as the brand ambassador for Melange by Lifestyle and look forward to the journey ahead!\u201d<\/p>\n

Also Read: Deepika Padukone reveals her favourite character so far during the \u2018Ask Me\u2019 session on Instagram<\/a><\/strong><\/p>\n<\/p>\n

BOLLYWOOD NEWS<\/h2>\n

Catch us for latest Bollywood News<\/a>, New Bollywood Movies<\/a> update, Box office collection<\/a>, New Movies Release <\/a>, Bollywood News Hindi<\/a>, Entertainment News<\/a>, Bollywood News Today<\/a> & upcoming movies 2020 <\/a> and stay updated with latest hindi movies only on Bollywood Hungama.<\/p>\n<\/div>\n

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In addition to launching its new collection, Melange by Lifestyle, India\u2019s leading ethnic wear brand, announced actor and style icon \u2013 Deepika Padukone as its brand ambassador. This collaboration further strengthens the brand ethos of \u2018Rethink Ethnic\u2019 and epitomizes the versatile, eclectic style of modern Indian women. Comprising key trends, […]<\/p>\n","protected":false},"author":1,"featured_media":13720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-13719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/bengalnewstimes.com\/wp-content\/uploads\/2020\/08\/Deepika-Padukone-announced-as-the-brand-ambassador-for-ethnicwear-brand-Melange.jpeg","_links":{"self":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/posts\/13719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13719"}],"version-history":[{"count":0,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/posts\/13719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/media\/13720"}],"wp:attachment":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}