{"id":15923,"date":"2020-08-18T17:06:15","date_gmt":"2020-08-18T17:06:15","guid":{"rendered":"https:\/\/bengalnewstimes.com\/?p=15923"},"modified":"2020-08-18T17:06:15","modified_gmt":"2020-08-18T17:06:15","slug":"kotak-mahindra-bank-goes-live-with-crmnext-bfsi-news-et-bfsi","status":"publish","type":"post","link":"https:\/\/bengalnewstimes.com\/?p=15923","title":{"rendered":"Kotak Mahindra Bank goes live with CRMNEXT, BFSI News, ET BFSI"},"content":{"rendered":"<p><\/p>\n<div><a href=\"https:\/\/bfsi.economictimes.indiatimes.com\/tag\/kotak+mahindra+bank\">Kotak Mahindra Bank<\/a> has implemented <a href=\"https:\/\/bfsi.economictimes.indiatimes.com\/tag\/crmnext\">CRMNEXT<\/a> which will enable bank to deliver end-to-end digital and paperless journeys to serve customers in the new, dynamically changing environment. <\/p>\n<p>The bank said the new unified <a href=\"https:\/\/bfsi.economictimes.indiatimes.com\/tag\/digital+platform\">digital platform<\/a> enhances their <a href=\"https:\/\/bfsi.economictimes.indiatimes.com\/tag\/digital+capabilities\">digital capabilities<\/a> to sell and services customers across any touchpoint.<\/p>\n<p>Further, it will enable the bank to create digital journeys for faster fulfillment of its products and services ranging from account opening to lending across its retails, MSME and enterprise customers.<\/p>\n<p>The bank said, \u201cIt provides a powerful lead management system on a customers\u2019 transaction behavior, thereby giving a 360-degree view of a customer\u2019s profile to a <a href=\"https:\/\/bfsi.economictimes.indiatimes.com\/news\/banking\">banking<\/a> relationship manager. The platform provides rich and actionable intelligence through 50+ integration touch points from multiple sources. It enables omnichannel credit fulfillment and includes sales performance boosters across channels including contact centres, emails, website and branches.\u201d <\/p>\n<p><a href=\"https:\/\/bfsi.economictimes.indiatimes.com\/tag\/sanjay+gupta\">Sanjay Gupta<\/a>, President &amp; Business Head \u2013 IT, Kotak Mahindra Bank said, \u201cThe challenges posed by a dynamic business environment has necessitated that we constantly innovate and upgrade ourselves to make banking seamless for our customers. Investment in platforms is Kotak&#8217;s strategic way forward for its key business processes and CRMNext is a step in that direction, enabling us to deploy smart, intelligent journeys resulting in faster fulfillment and go to market for our new products and services and lower cost of sales. It has boosted our capabilities to deliver superlative customer experience and further strengthen customer loyalty.&#8221;<\/p>\n<p>Sushil Tyagi, Director, CRMNEXT said, &#8220;Kotak Mahindra Bank is one of the most trusted and respected organisations in India. We are excited to partner with them in their continuous efforts to lead digital transformation in Indian banking.\u201d<\/p>\n<\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v4.0\"><\/script><script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '905994023094530');\n  fbq('track', 'PageView');\n<\/script><br \/>\n<br \/><a href=\\\"https:\/\/bfsi.economictimes.indiatimes.com\/news\/banking\/77617647?utm_source=RSS&#038;utm_medium=ETRSS\\\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kotak Mahindra Bank has implemented CRMNEXT which will enable bank to deliver end-to-end digital and paperless journeys to serve customers in the new, dynamically changing environment. The bank said the new unified digital platform enhances their digital capabilities to sell and services customers across any touchpoint. Further, it will enable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-15923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking-business"],"jetpack_featured_media_url":"https:\/\/bengalnewstimes.com\/wp-content\/uploads\/2020\/08\/kotak-mahindra-bank-goes-live-with-crmnext.jpg","_links":{"self":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/posts\/15923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15923"}],"version-history":[{"count":0,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/posts\/15923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/media\/15924"}],"wp:attachment":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}