Just yesterday, Bollywood Hungama<\/strong> exclusively reported how Ali Abbas Zafar\u2019s maiden production, Khaali Peeli<\/em> has opted for a direct-to-digital release, and is gearing up for a premiere on Zee 5. We have now learnt that Coolie No. 1<\/em>, which was initially gearing up for a theatrical release, too has now gone ahead with a direct to digital release, as the rights have been sold to Amazon Prime Video. That\u2019s not all, the makers have zeroed in on the release date too. The Varun Dhawan \u2013 Sara Ali Khan entertainer will hit the digital world on the auspicious occasion of Diwali.<\/p>\n \u201cThe idea was to hold back for a theatrical release, but in current times, there is no clarity on reopening of cinema halls, and hence, they took the tough call of opting for a direct to digital release. The team feels that Diwali is the ideal time to get the family audiences glued onto their television and laptop screens to collectively enjoy the comic caper,\u201d a source told Bollywood<\/strong> Hungama<\/strong>, adding that had the cinema halls opened by now, the team would have held back for a January 1 release.<\/p>\n The source also added that the film, produced by Vashu Bhagnani, has fetched the third highest amount of all the films that are going direct to digital way. \u201cAfter Laxmmi Bomb<\/em> and Bhuj<\/em>, it\u2019s Coolie No. 1<\/em> that has fetched the maximum money, reconsolidating Varun Dhawan\u2019s star power and the film\u2019s anticipation among the audience. It\u2019s a shocking decision, but the team was left with no other option as the future of cinema halls looks bleak at the moment,\u201d the source said.<\/p>\n While the team is confident of entertaining the audience, this isn\u2019t really a good news for exhibitors across India. “There lies little chance for any film to release in cinema halls this year as none of them will open to full capacity, thereby making the theatrical release a loss making preposition. The Coolie No. 1<\/em> team has taken a wise decision to avoid an additional burden on the budget.\u201d<\/p>\n![\"\"](\"https:\/\/stat2.bollywoodhungama.in\/wp-content\/uploads\/2020\/08\/A-Diwali-premiere-for-Varun-Dhawan-Sara-Ali-Khans-Coolie-No.1-on-Amazon-Prime-Video.jpeg\")
<\/p>\nAlso Read: Varun Dhawan shares a revamped version of his Coolie No. 1 poster<\/a><\/h4>\n
More Pages: Coolie No. 1 Box Office Collection<\/a><\/h4>\n