{"id":17634,"date":"2020-08-26T10:25:29","date_gmt":"2020-08-26T10:25:29","guid":{"rendered":"https:\/\/bengalnewstimes.com\/?p=17634"},"modified":"2020-08-26T10:25:29","modified_gmt":"2020-08-26T10:25:29","slug":"kfc-slogan-change-kfc-feels-its-finger-lickin-good-slogan-doesnt-make-sense-now-drops-it-india-business-news","status":"publish","type":"post","link":"https:\/\/bengalnewstimes.com\/?p=17634","title":{"rendered":"KFC Slogan Change: KFC feels its &#8216;finger lickin&#8217; good&#8217; slogan doesn\u2019t make sense now, drops it | India Business News"},"content":{"rendered":"<p><\/p>\n<div>CHENNAI: Joining the long list of things impacted by the pandemic is a brand pressing pause on its 64-year-old <a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/slogan\" styleobj=\"[object Object]\" class=\"\" data-ga=\"within_article-topic_link|topic_slogan\" frmappuse=\"1\">slogan<\/a> that no longer makes sense. <br \/>Kentucky Fried Chicken, popularly known as <a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/KFC\" styleobj=\"[object Object]\" class=\"\" data-ga=\"within_article-topic_link|topic_KFC\" frmappuse=\"1\">KFC<\/a>, announced that it is suspending the use of its iconic slogan \u201cIt\u2019s finger lickin\u2019 good\u201d as it doesn&#8217;t fit in today&#8217;s <a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/Covid-19\" styleobj=\"[object Object]\" class=\"\" data-ga=\"within_article-topic_link|topic_Covid-19\" frmappuse=\"1\">Covid-19<\/a> world. <br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/india\/coronavirus-live-updates-25-august-2020\/liveblog\/77753274.cms\" styleobj=\"[object Object]\" class=\"strong \" frmappuse=\"1\">Coronavirus outbreak: Live updates<\/a><br \/>&#8220;Our it\u2019s finger lickin\u2019 good slogan has been around for 64 years, which is impressive for a brand in this day and age &#8230; Think we can all agree, this year has been like no other and, right now, our slogan doesn\u2019t feel quite right,&#8221; KFC said in a statement, adding that it would not be using it in their advertising for a little while. <br \/>\u201cWhile we are pausing the use of \u2018it\u2019s finger lickin\u2019 good,\u2019 rest assured that the food craved by so many people around the world isn\u2019t changing one bit,\u201d Catherine Tan-Gillespie, global chief marketing officer at KFC, said. <br \/>The company assured fans of its chicken that they are still going to be providing &#8216;Finger Lickin\u2019 Good&#8217; chicken, and the slogan will be back soon when the time is right. <br \/><span class=\"strong\">More on Covid-19<\/span><\/p>\n<p>KFC, a subsidiary of Yum! Brands, Inc, is a global chicken restaurant brand with decades-long history. It has a network of more than 24,000 restaurants in over 145 countries around the world. <\/div>\n<p><a href=\\\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/covid-19-kfc-feels-its-finger-lickin-good-slogan-doesnt-make-sense-now-drops-it\/articleshow\/77759866.cms\\\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHENNAI: Joining the long list of things impacted by the pandemic is a brand pressing pause on its 64-year-old slogan that no longer makes sense. Kentucky Fried Chicken, popularly known as KFC, announced that it is suspending the use of its iconic slogan \u201cIt\u2019s finger lickin\u2019 good\u201d as it doesn&#8217;t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-17634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking-business"],"jetpack_featured_media_url":"https:\/\/bengalnewstimes.com\/wp-content\/uploads\/2020\/08\/1598437530_photo.jpg","_links":{"self":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/posts\/17634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17634"}],"version-history":[{"count":0,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/posts\/17634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=\/wp\/v2\/media\/17635"}],"wp:attachment":[{"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bengalnewstimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}