‘As the world is coming to terms with the new normal, a new product, TRU-V, aimed at designing and selling UV Sterilizer boxes, was l
aunched recently’
2020 for sure has been a year of milestones, and time and again we have found ourselves in new jeopardies. The statement holds even greater validation in the medical industry. Thus, we can see the launch of TRU-V as one of the advances towards a hygienic future, given the claims of the product. Let’s see how:
People from TRU-V shared their claims and facts citing why and how their product can bring a change, and we found many satisfactory answers and insights reflecting on various topics. The first question that would arise with this product is its very need, to which they say, “liquid sanitizer unable to protect us from germs and viruses on soft surfaces, prone to human error, but the application was also extremely time consuming and cumbersome. Surface spread of disease is a genuine threat and we felt we needed a safer, more effective, and convenient solution and we believe that is UV-C light.” It’s pretty much the truth. Sometimes we do take disinfectants for granted.
While there are already some companies working on UV sterilization, whom TRU-V considers inspirational, they have still found areas of improvement and have capitalized on the same.
Solving the Problem :
The problem today is the uncertainty about the surface spread. Viruses can stay on surfaces from a few hours to days depending on the surface. People have been fighting this problem using soap and a bucket. It’s time consuming, takes effort, and sadly still might not do a thorough job.
TRU-V solves the problem by designing a box for use at home, office, stores, service centers – pretty much everywhere and for pretty much any item. They call this range of triple-layer collapsible boxes as UVCare, and it includes UVCare X, UVCare Pro and UVCare Next. They believe safety and effectiveness is the key.
They look to stand tall against the international crisis we are going through, with their NaBL empanelled lab for no UV leakage and ICMR NABL empanelled lab certified for reducing 99% of single strand RNA viruses including SARS-Cov2 that causes Covid-19.
The Competition:
According to people at TRU-V, their competition is with a lot of companies building metallic microwave style products – these include Philips, Orient, Godrej. However, they seem very sporty about it and are confident about their research on UV sterilization.
While the pandemic has catapulted the sanitizer industry into the mainstream, a lot of firms with less knowledge about UV are trying to enter the market. People from TRU-V firmly believe people should definitely only go for products that are branded and certified, and they themselves put emphasis on the certification of the product, getting it approved with the likes of DCE and LBS.
Online, TRU-V is available on their website: www.truv.in, Flipkart, Amazon, 1mg, Netmeds, MensXP.
Looking pretty solid with their intent, TRU-V has some good plans going forward, and have a big vision of making people aware about hygiene. Let’s hope the launch of this product brings out some positive changes in the darkness around.
For information and order, visit https://www.truv.in
