Fast-forward to 2019, and the total global product placement industry, across films, TV shows and music videos, was said to be worth $20.6bn (£15bn) that year, according to a report by data analysis firm PQ Media. It is highly lucrative to get a show’s leading actor to wear a certain item of clothing, or drink a particular coffee, or drive a specific car.
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Abba: Why the UK gave the Swedish band 'nul points' at Eurovision
Mon Apr 19 , 2021
Björn Ulvaeus on the Swedish band’s song contest win on British soil, and the future of streaming. Source link
